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Coinciding with the launch of a new Penthera white paper, Candace Bryan offers insights into the build-or-buy download conversation. The average OTT viewer spends over 100 minutes in OTT apps across a variety of devices each day—CTVs, laptops, and smartphones and tablets. As the list of OTT providers grows ever longer and the industry more […]

Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.

Three considerations for product marketers when devising content to attract online buyers.

Insights and research marketers can use for gaming-focused campaigns.

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.

Following are ways in which marketers can use Instagram toward their ecommerce objectives.

In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.