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Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign.

If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
partnerships with esports, everybody wants to get in the game.

For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one.

Discover how to declutter your data and make your marketing strategy spark more joy.

Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.

These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits.

As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms.

AI is ultimately here to improve people’s lives both at work and at home,
yet many organizations are still timid about investing in the technology.