Search Results for: data

Companies should examine their martech stacks in order to determine potential cost savings.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

Cathy Applefeld Olson Brands are facing three key challenges in the current environment: Adapting experiences and messaging, finding where audiences have shifted their attention and delivering value to those audiences in these new locations via advertising. This according to Dan Robbins, Roku VP of ad marketing and partner solutions. Robbins details Roku’s new OneView ad […]

Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.

by Kim Davis / NHL senior executive VP of social impact, growth initiatives, legislative affairs Regardless of who wins the Stanley Cup, and when and where it is awarded, the 2019-20 NHL season will forever be remembered for an awakening of the collective consciousness of the hockey community and communities across the world to issues […]

Programmatic advertising spend has begun to show gradual signs of recovery–but marketers should keep these three strategies in mind.

With production set to resume, Eric Tomosunas, founder, and CEO of Swirl Films, offers his insights on what it will take to move safely and effectively in a world still dealing with the COVID-19 pandemic. As we adapt to the “new normal,” there are steps that can be taken to protect your crew and talent […]

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.