Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 17, 2017 Go Fish: Contest Casts Goldfish Snacks as Video Stars Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films. More…  …

When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here's 3 ideas for turning that around.

ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 13, 2017 Hasbro Takes Votes for Monopoly Game Tokens The "Monopoly Token Madness Vote" lets fans choose all eight tokens for the new Monopoly game that debuts in August. There are 50 to choose from, including…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 12, 2017 5 Mobile Tactics To Increase Sales Productivity Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity. More… SPONSORED BY:…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 09, 2017 Chief Direct Marketer 1-11-17 More… SPONSORED BY: Improve Sales and Marketing Collaboration with ABM In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and…

Teleprospecting results are on the rise, particularly for high tech infrastructure solutions. The biggest gains are realized by recognizing growth opportunities and then shaping your teleprospecting approach to get more qualified leads into your sales pipeline.

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 10, 2017 5 Mobile Tactics To Increase Sales Productivity Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity. More… SPONSORED…

A kiosk in a KFC uses facial recognition technology to scan customers' faces and suggest menu items.