Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Here's eight top demographics and vertical markets B2B and B2C marketers need to target.

To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.

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Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 4, 2017 Mobile Forward Design: The Next Step After Responsive Design Keeping desktop and mobile web experiences separate makes it harder to add new markets and languages, shortening your brand’s reach in global markets. More… SPONSORED…

The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.

In case you missed them, here are Chief Marketer’s top 10 most-read B2B stories for March 2017.

In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.