Search Results for: data

Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.

“Crises have a way of forcing and accelerating change,” says Jane Clarke, MD and CEO of the Coalition for Innovative Media Measurement. Prior to the COV(D-19 pandemic, buyers and sellers were already moving full steam ahead with a focus on audience-based buying or impressions-based buying in a manner that made consideration of the platform and […]

According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.

To help brands reimagine their consumer programs with digital components, here are 10 steal-worthy ideas from live-plus-digital campaigns.

How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.

Marketing trends influencing business in 2020 according to executives at Persado and Adobe.

Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.

Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.