Consumer Packaged Goods

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  Acquisition

  Decline in Advertising Spend, Changes in Consumer Purchase Behavior Amidst COVID-19 Pandemic

  Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

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  Acquisition

  New Tide Packaging or Wine Box?

  The Tide Eco-Box might be eco friendly, even saving on delivery costs, but some are
  worried that their aunt Maggie might think its her new favorite wine.