Data and Insights

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  Profiles & Campaigns

  Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

  Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.

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  Acquisition

  Decline in Advertising Spend, Changes in Consumer Purchase Behavior Amidst COVID-19 Pandemic

  Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.