Search Results for: coupons

How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

Organizations that have recently introduced loyalty programs during the pandemic.

DTC companies that focus on compelling creative and retention can successfully avoid subscription churn.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.