TV Commerce Technology On the Rise During Pandemic

Posted on by Chief Marketer Staff

As brick and mortar retail options remain limited during the pandemic, and folks are watching more programming at home, technology like shoppable TV spots and voice-enabled delivery is getting a fast track, according to Cablefax coverage of marketers speaking at TVOT Lives’ virtual conference Sept. 10. The rise of TV commerce is yet another consequence of our current historic moment.

Panelists agreed that mobile and voice are the next big frontiers for TV commerce. Viewers making purchases through talking into a TV remote or using the camera on their phone are actions that consumers will soon become more accustomed to.

NBCU, for instance, has integrated mobile with the television through its new service ShoppableTV, which has QR codes on screen that consumers can scan to purchase products. And its streaming service Peacock recently launched On Command ads, which lets users of its X1 and Flex products use voice remotes to request a coupon or more information on a product.

For more on new tech solutions for shoppable TV, read on in Cablefax.

More

Related Posts

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.