Direct to Consumer Marketing

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  Demand Gen

  Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing

  We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

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  Social

  Three Ways DTC Brands Can Diversify Spend Beyond Social Media

  How brands in the the direct-to-consumer marketing space can move beyond social media.

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  Acquisition

  How DTC Brands Are Focusing on Retention During the Pandemic

  DTC companies that focus on compelling creative and retention can successfully avoid subscription churn.

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  Acquisition

  B2B Brands Embracing D2C Marketing During COVID-19

  Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.

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  Acquisition

  Marketers on Fire: Nested Bean Founder and President, Manasi Gangan

  Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.