Search Results for: augmented reality

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Marketing trends influencing business in 2020 according to executives at Persado and Adobe.

By John Petrocelli, CEO of Bulldog Digital Media, an agency that executes  livestreaming solutions for brands. Although 5G technology for consumers isn’t likely to reach mass adoption until 2022, it holds limitless potential for brands to connect with customers in new and innovative ways. The fifth-generation cellular network known as 5G promises to deliver wireless […]

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

By Stephanie Bohn, CMO, VidMob A few months ago, I bought a pair of wedge sandals on Instagram from a brand I had never heard of. I surprised myself with this spontaneous splurge because, since 2017, I’ve been loyal to one shoe brand in an effort to live a life free of foot pain. After […]

Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.

As the UNGA meeting gets underway, a campaign to end Malaria has spread
across NYC through an AR digital and out-of-home campaign.