Digital Commerce

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  Acquisition

  Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech

  Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

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  Acquisition

  Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey

  Considerations for brand marketers on using different advertising strategies depending platform or marketplace.