State Farm Activates an Augmented Reality-Fueled Scavenger Hunt for NFL Season Kickoff

Posted on by Chief Marketer Staff

State Farm recently got in the NFT game with a digital + live sponsorship program that kicked off the NFL season with an augmented-reality scavenger hunt yielding prizes like NFTs, gift cards and autographed swag. Here’s how the treasure hunt went down, according to a case study in Event Marketer.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to view the 2023 winners!