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  Thursday November 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Embracer Group has laid off 904 employees amid financial struggles in 2023, the company revealed. The game development and nerd culture holding company continues to reel after a $2 billion outside investment fell apart earlier this […]

A look back at our recent conversations with CMOs making waves in the industry.

  Thursday November 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Legend of Zelda franchise is the latest game series to take up the big-screen trend. Nintendo and Sony are collaborating on a live-action movie for The Legend of Zelda, the companies announced, with legendary Nintendo […]

Chief Marketer launched its inaugural Marketers on Fire LinkedIn Live on Tuesday, Sept. 26, featuring Sarah Crockett, Global CMO at Dickies. The lively industry discussion, moderated by Chief Marketer Content Director Kaylee Hultgren, covered the art of brand collaborations, marketing a classic product to younger generations, exciting new industry trends, and much more.

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

Save the date for our inaugural Marketers on Fire LinkedIn Live on Sept. 26 at 2pm EST. Our first guest: Sarah Crockett, Global CMO at Dickies.

We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.