Cannes Lions
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Engagement
Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions
We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.
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Engagement
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
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Events
The Return of Cannes Lions: Five Activation-Rich Brand Experiences
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.
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Digital
Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.
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Engagement
Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements
Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity was as playful and irreverent as it was informative.
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Engagement
Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.
