Search Results for: "Marketers on Fire"
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Demand Gen
Marketers on Fire: Prudential Financial CMO Susan Somersille Johnson
We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.
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Digital
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
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Digital
Marketers on Fire: Popeyes CMO Bruno Cardinali
We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
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Data & Analytics
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Engagement
Marketers on Fire: Wisconsin Cheese CMO Suzanne Fanning
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
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Digital
Marketers on Fire: Twitch CMO Doug Scott
We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.
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Digital
Marketers on Fire: Hennessy U.S. SVP Jasmin Allen
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
Marketers on Fire: SelvaRey Rum CMO Brielle Caruso
SelvaRey CMO Brielle Caruso discusses the rum’s rebrand, the importance of experiential and diversity in the spirits industry.
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Acquisition
Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
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Acquisition
Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
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