Q&As

Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.

Digital advertisers have some new tools at their disposal from Google and Reddit.

For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.

We spoke with Russell Stover’s VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.