Q&As

We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.

Three considerations for product marketers when devising content to attract online buyers.

Insights and research marketers can use for gaming-focused campaigns.

Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

When it came to converting EEEEEATSCON to a virtual gathering, here’s how marketers met the challenge.

Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.

What some agency folks have to say about the potential sale of TikTok and what that means for marketers.

Following are ways in which marketers can use Instagram toward their ecommerce objectives.