Q&As
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Engagement
Brand X Challenge 2020 Winners: The Next Generation of Experiential Marketing
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
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Engagement
Four Strategies to Consider When Reallocating Budgets for Virtual Workplaces
Four new strategies to consider when reallocating budgets during COVID times.
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Technology
Apple Delays IDFA Changes Until Early 2021
Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.
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Demand Gen
2020 PRO AWARDS Winners Announced at Virtual Celebration
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
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Demand Gen
Netflix and Nissan Embrace Drive-Thru Experiences During Pandemic
Brand marketers have begun to incorporate the automobile into activations to keep consumers safe during experiences.
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Acquisition
Brands on Fire: Impossible Foods
We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.
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Acquisition
Ecommerce Product Marketing: Three Insights for Creating Content
Three considerations for product marketers when devising content to attract online buyers.
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Data & Analytics
What Marketers Need To Know About Gaming Consumers
Insights and research marketers can use for gaming-focused campaigns.
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Events
Insights on Executing Virtual Sponsorships From Jägermeister
Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.
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MarTech
Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.