Q&As

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.

New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.

Four new strategies to consider when reallocating budgets during COVID times.

Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.

Brand marketers have begun to incorporate the automobile into activations to keep consumers safe during experiences.