Brands on Fire in 2020

Posted on by Chief Marketer Staff

Chief Marketer started a new editorial series in 2020 that spotlights top brands and the marketing moves that are setting them apart: Brands on Fire. We thought it was time to pay homage to winning strategies that have been highlighted so far this year, from Mountain Dew’s “culture of doing” to SmileDirectClub’s data-driven, direct-to-consumer approach to Michelob ULTRA’s COVID-19-inspired virtual NBA fan experience. Click on the company names below to read about the marketing strategies moving the needle for their brands.

MOUNTAIN DEW

At ComplexCon 2019 in Long Beach, Mountain Dew created a gaming activation for streetwear enthusiasts.

ROTHY’S

NESTED BEAN

SMILEDIRECTCLUB

ALLY FINANCIAL

SHAPERMINT

MICHELOB ULTRA

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.