Q&As

How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.

If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.

Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.

While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.

The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.

Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.