Q&As
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Demand Gen
Zenni Hits the Road Post-Pandemic With OOH Marketing
Zenni is investing in OOH marketing once again, with billboards, pop-ups and social media tie-ins.
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Technology
Augmented Reality Adds Impact and Measurability to Tennessee Titans’ OOH Promotion
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
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Acquisition
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
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MarTech
Five Martech Trends to Keep an Eye On in 2021
The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.
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Demand Gen
Brands on Fire: Barbie
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Data & Analytics
On Consumer Privacy Legislation: How the CDPA and CPRA Differ
A look at how the CDPA and CPRA differ–and what’s covered under each law.
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Engagement
Grey Goose Prioritizes SEO, QR Codes and Experiences in Its Post-Pandemic Marketing
Grey Goose embraces nature themes in its newest ad campaign–and leans into digital marketing and experiences moving forward.
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Acquisition
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
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Data & Analytics
Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
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Engagement
Esports and Gaming Partnership Roundup: Ralph Lauren, Chipotle and More
Following are a collection of companies that have recently partnered with esports and gaming organizations.