Q&As

Examples of brands leveraging QR codes with success.

Tips from Forrester on how to digitize customer service.

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.

Additional elements of a mailing campaign to consider that go beyond the typical attributes.

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.

Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.

Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.