Q&As
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Engagement
How Intel’s Digital-First Experience at CES Engaged Attendees
Intel engaged its target audiences with a digital-first live experience at CES.
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Technology
Six Key Trends in Programmatic Advertising for 2022
Six trends in programmatic that could shape the year ahead.
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Data & Analytics
How B2B Marketers Can Leverage Customer Data Platforms
The essential requirements for a CDP that are unique to B2B organizations.
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Data & Analytics
Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers
Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.
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Digital
2021 Retail Marketing: A Year in Review
The biggest retail themes of 2021, from supply chain woes to a strong season of holiday sales.
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Data & Analytics
Media and AdTech Trends Marketers Can Expect in 2022
What marketers can expect within the media and ad tech industries in the year ahead.
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Engagement
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
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Data & Analytics
Chief Marketer’s Most-Read Articles of 2021
Our top editorial programs and interviews with high-level marketers made the list.
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Data & Analytics
The Road to the C-Suite: Top Marketers Dish on What Makes a Modern CMO
The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.
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Technology
Building an SEO Strategy: Five Key Principles
Five key principles an effective SEO strategy should contain, from keyword optimization to title tags to meta descriptions.
