Building an SEO Strategy: Five Key Principles

Posted on by Chief Marketer Staff

A brand’s online presence is more critical than ever, most would agree. But first, consumers have to find it. Following are five key principles an effective SEO strategy should contain, from keyword optimization to title tags to meta descriptions, according to a piece in Multichannel Merchant.


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For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


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