Search Results for: influencer marketing

At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.

Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.

In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com.

How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

Combine the power of social influencers with a young, engaged generation who want to
make a difference and you have powerful opportunities to make change.

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Last week, Nestlé Waters launched a explainer video for Pure Life.

These videos have a positive impact on conversion rates, sales and information retention.