Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 3, 2015 Announcing The 2016 Top Shops (PROMO & B2B)! The 2016 Top Shops listing are here! We do the work—compiling the Top Shops in both promotional marketing and B2B. A top resource when looking for partners.…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 29, 2015 Reasons Why Many B2B Buyer Personas Fail A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA. Katie Martell shares where many brands go wrong.  More… SPONSORED BY: B2B…

Here's a hot list of do's and don'ts when it comes to influencer marketing.

Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2015 PepsiCo Talks About How to be Disruptive Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves. Bradley Jakeman,…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Think Beyond Click-Based Metrics Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next. Here's why you need to look beyond the latest click. More… SPONSORED BY: Expand Your Reach & Increase Your Revenue…

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.