Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Reebok Shuns Facebook, Finds Fame in Instagram Here's the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram. More……
Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 6, 2015 3 Risks of Influencer Marketing When it comes to influencer marketing, the pay off can be big, but so can the risks. More… SPONSORED BY: The Essential Resource of the Customer Obsessed The Customer…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 30, 2015 Make Your Employees Social Marketing Advocates For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee. Learn how you can leverage your employees' social connections for customer engagement. More… SPONSORED BY: A Proven Source of Business Profls…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 29, 2015 Marketers’ Top Tech Picks The number of technology solutions available to marketers today is mind boggling. Discover which ones rock our readers' worlds in the results of a recent Chief Marketer poll. More… SPONSORED BY:…
When it comes to influencer marketing, the pay off can be big, but so can the risks.
Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 17, 2015 Look for Patterns in Your Content Marketing Having great B2B content isn’t enough. To truly maximize your efforts, you need to understand the patterns of how prospects engage with your content marketing. More… SPONSORED BY:…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 15, 2015 Key Must-Haves for Data Optimization If you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—your marketing campaign will fail. In this special report, discover the…
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.