Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 24, 2015 Presenting the 2015 IM+T Award Winners!  Congratulations to the winners of Chief Marketer's 2015 Integrating Marketing + Technology Awards! IM+T celebrates brands and their partners that have embraced marketing technology solutions. Read more about…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 20, 2015 Chinese (Somehow) Attach Models to Buses for Marketing Stunts It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 18, 2015 Marketing Agencies Want Talent Focused on the Big Picture Where are the agency stars of tomorrow coming from? Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent. More… SPONSORED BY:…

Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 17, 2015 5 Tenets to Reach Multicultural Millennials: Moet Hennessy Moet Hennessy has a key brand building strategy to reach multicultural Millennials. Manny Gonzalez, senior director of multicultural programs, outlines the 5 tenets the brand uses to…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 12, 2015 Coke & Pepsi Call Truce for Veteran’s Day In an unprecedented partnership, rivals Coke & Pepsi came together to create a light-hearted video to support veterans. More…   SPONSORED BY: How to Uncover New…

John Costello, president, global marketing and innovation, Dunkin' Donuts, on the six principles that drive brand building.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 12, 2015 Organically Growing Your Email Subscriber List: 6 Tricks Your email subscriber file is one of your most valuable marketing assets. Here's a few key ways that brands  are creating signup-worthy email list capture forms. More……

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 6, 2015 Beware! 12 Scary Agency Monsters to Watch Out For Halloween may be over, but there are still 12 types of scary monsters that can haunt your agency. Their out there, roaming the halls, looking…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 5, 2015 What Sales Leaders Can Learn from Spock and Kirk Just as Captain Kirk and Mr. Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations…