Search Results for: content marketing

  Thursday June 29, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The U.S. Federal Trade Commission’s battle with Microsoft continued this week, with both parties sparring over the legality of Microsoft’s $68.7 billion acquisition of Activision-Blizzard. The proceedings have sparked a number of revelations, such as Sony’s […]

Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.

  Thursday June 22, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Two of the biggest streamers in the world, Félix “xQc” Lengyel, and Kaitlyn “Amouranth” Siragusa, have signed with Kick in the latest coup for the rising streaming platform. Kick, which is owned by the founders of […]

We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.

  Thursday June 15, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Following backlash from the streaming community, Twitch rolled back new guidelines for advertising and branded content. “Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from […]

IBM’s flagship conference has new formats, immersive activations and concise content.

We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.

  Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]

  Thursday May 25, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot and move into a different competitive region, founder and CEO Andy Dinh confirmed. The team, which […]

  Thursday May 18, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Google’s latest Search Lab product could spell disaster for a myriad of gaming organizations and industries that rely on search engine optimization and Google’s current layout to drive traffic, generate programmatic revenue and ensure discoverability for […]