Influencers can be uniquely poised to tap into major life stages on behalf of brands looking to make a deeper impact.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 3, 2019 Martech Spending Continues to Rise in 2019  The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck. More… SPONSORED BY: The 2019 Ex Awards Welcome…

Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 20, 2018 2019 B2B Marketing Watch: Top Opportunities for the New Year ABM, AI, ROI….learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019. More… SPONSORED BY: Reach Highly Responsive…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership December 18, 2018 Marketers Prioritize Personalization, Leverage AI: Report The new State of Marketing report from Salesforce focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement. More… SPONSORED BY: Better Marketing Performance. Period The…

ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.

The "State of Marketing" report from Salesforce, focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 14, 2018 Holiday Film Reminds Us Life's Too Short to Not Spend Time with Friends The message from distilled liqueur brand Ruavieja is that none of us know how much time we have left to share with family and friends. More…  …

Quaker Oats reached out to Hispanics this week with a multi-part content marketing campaign.

CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick off its initial marketing platform with a few high-profile sports sponsorships.