IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event

Posted on by Chief Marketer Staff

IBM Think, the brand’s flagship conference, recently changed its format to reflect attendees’ desire for more personalized, curated experiences. Here’s how IBM brought that strategic shift to life, according to a piece in Event Marketer, through new formats, immersive activations and concise, powerful content.


Related Posts

Comments are closed.

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


Call for entries now open

Awards 2023

Click here to view the PRO Awards 2023 Call for Entries!


CM 200


Click here to view the 2023 winners!