CM Weekly February 2, 2020 It’s game day, folks—for football fans and brands. As millions of viewers tune in to today’s Super Bowl competition, all eyes are on the brands behind those 30-second spots. But for many of them, the storytelling lives beyond the confines of a commercial. Promotion for the campaigns started long before…
Planters, Olay and Volvo have engaged consumers ahead of the big game with social media campaigns and other promotions.
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
Crafting engaging content through brand communications will remain top of mind for marketers this year.
Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.
Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.
Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.
The cannabis industry is censored by most major advertising channels. Getting back to the basics can build those audiences.
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.