![land o'lakes](https://chiefmarketer.com/wp-content/uploads/2019/08/land-o-lakes-850-160x125.png)
Land O’Lakes Features Female Farmers who Attract Millions of Viewers
Anna Squibb, senior manager of integrated marketing communications, dairy foods, Land O’Lakes takes us behind the scenes.
Anna Squibb, senior manager of integrated marketing communications, dairy foods, Land O’Lakes takes us behind the scenes.
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.
Looking to improve your B2B video marketing strategy? Here’s six tips for creating a better video strategy to convert viewers into buyers.
Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.
Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.
CM Weekly June 16, 2019 Welcome to Father's Day weekend! (Check out our round-up of the best activations honoring dads.) Grab a snack, because our line-up this week might make you hungry. After a 10-year hiatus from marketing investments, Hickory Farms is powering up a year-round digital strategy that’s driving impressive eight percent YOY growth. CMO…
Execs from top B2B firms like ingredients manufacturer Univar and component provider Molex discuss the impact of agility and metrics on their organizations.
For AT&T Business, 5G is the next big thing, and it is using content featuring everything from medical centers to Batman to bring the tech alive.