Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try the world’s hottest tortilla chip.
The chips are seasoned with the hottest of hot pepper. And if that’s not enough to scare some people off, the chips come individually packaged in a coffin.
“For the last two years, we’ve received everything from love letters and polite requests, to absolutely desperate pleas for us to bring back the #OneChipChallenge,” said Paqui Brand Manager Caitlin Moralic. “While Paqui has a line of truly spicy chips perfect for everyday snacking, our fans want to test themselves with even more real peppers and real heat, and we’re excited to bring them the spiciest challenge yet.”
This year’s #OneChipChallenge is more ominous than ever before as it comes with even more spice than in previous years—a blue corn chip dipped in an intense amount of black seasoning made with the Carolina Reaper Pepper, certified by Guinness World Records as the world’s hottest chili pepper.
“Our brand is focused on unexpected flavors that double down on spice,” Moralic says. “Incorporating the Carolina Reaper in the #OneChipChallenge is a fun—albeit sometimes painful—way for our fans to see whether or not they can handle the heat.”
To further highlight the chip’s serious spice level, each chip comes with an warning: those who are brave enough to take the challenge are encouraged to wash their hands immediately after handling, and parents are advised to keep the chips out of the hands of children.
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A pre-sale quickly sold out. Once the #OneChipChallenge sold out online, spice lovers could try their hand at winning one by entering the World’s Hottest Sweeps. Limited-edition, specially marked bags of Paqui Haunted Ghost Pepper and Fiery Chile Limón chips will be available in October with hidden codes for fans to enter online.
Those who share a video of themselves taking the #OneChipChallenge on their public Instagram or Twitter profiles and tag @PaquiChips with #OneChipChallenge and #sweepstakes will be included on Paqui’s Wall of Infamy and entered for the chance to win one of three grand prizes, which include a one-year supply of Paqui chips and a full tailgate package, complete with branded beer glasses, a Yeti cooler, and more.
Paqui’s full, spice-forward chip lineup includes Haunted Ghost Pepper, Fiery Chile Limón, Zesty Salsa Verde, Jalapeño Tropicale, and Mucho Nacho Cheese.