CM Weekly June 20, 2022 “Businesses talk a lot about digital retailing wanting to ‘provide an Amazon-like experience.’ However, consumers still want to see, touch and try out many things on their wish list before making a purchase.” —Bard Edson, CMO of CDK Global The above insight rings particularly true with big-ticket, emotionally-charged experiences like…
CM Weekly June 19, 2022 “Businesses talk a lot about digital retailing wanting to ‘provide an Amazon-like experience.’ However, consumers still want to see, touch and try out many things on their wish list before making a purchase.” —Bard Edson, CMO of CDK Global The above insight rings particularly true with big-ticket, emotionally-charged experiences like…
Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.
We spoke with Qualcomm SVP and CMO Don McGuire about the brand's ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.
CM Weekly October 3, 2021 Customer service technology is a critical software priority for 2021, according to a recent survey of global software decision-makers from Forrester Analytics. But the pandemic has shed light on the extent to which these digital channels, which have become increasingly important for remote customer service operations, are not seamlessly integrated across companies.…
CM Weekly September 24, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.
Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.