Search Results for: storytelling
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AI
How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers
For this edition of the AdMonsters’ Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher’s AI strategy.
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Crisis Management
PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary
This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.
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Branding/Marketing
Top PR Substacks: A Starter Kit
We asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here.
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Cynsiders
How Brand Leaders Are Helping Shape the Future of Marketing, AI, and DOOH
By Barry Frey, President and CEO of the DPAA The 2025 Cannes Lions Festival of Creativity proved to be a defining moment for shaping the near and long-term future of Marketing, AI, and, pointedly, the fast-growing global digital out-of-home (DOOH) industry. As organizations, brands, agencies, tech, press, media networks, creative professionals, and so many others […]
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Loyalty Marketing
How Foot Locker’s Marketing Tactics Boost Loyalty and Long-term Growth
A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand made it happen.
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Agency Life
Agency Leaders Weigh in on Major Themes and Ideas from Cannes Lions 2025
It’s a long game at Cannes Lions. From preparing advertising and marketing programs for long-term success in the digital era to building out experiential lounges that allow audiences to explore products and services in a low-pressure, no-rush environment, festival attendees are known for soaking in content and experiences in and around la Croisette. For agency […]
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AI
Eight Ways Supernova PRIDE Put Inclusive Leadership Into Practice
At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business.
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Branding/Marketing
From Box Scores to Brand Love: How to Turn Sports Data Into Brand Love
On social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.
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Brands on Fire
Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities
We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.
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Branding/Marketing
PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.