Search Results for: experiential marketing

Courting both children and adults, Crayola recently launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack of previously retired colors.

In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more.

There’s only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industry—and that’s EMS. This year at the 23rd annual Experiential Marketing Summit, April 14-16 at the MGM Grand, Las Vegas, event peeps will together contemplate a “Big Bold Future.”

This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.

The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. In Event Marketer’s 2025 Agency Business Outlook, 54 percent of agency leaders said employees were required to […]

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here.   Promotions & Hires August Jackson has announced a key leadership transition. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a […]

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20.

Event profs are quick-thinking and adaptable problem-solvers by nature, able to read a room and anticipate challenges to pivot at a moment’s notice. These skills aren’t necessarily ones you can glean from a textbook. They come from within, or develop through experience. It’s one of many reasons why talent management in the world of experiential […]

After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was […]

This week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency boxes and secret hideaways.