We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.

Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.

Sponsored by: Today we’re spotlighting some of our most popular conversations from 2024, which feature business strategies, campaign studies and winning tactics from the marketing teams at Meta, Doritos, Morgan Stanley, Pourri and ADT. — META When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity in June, it…

How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

Here's the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

Mastercard’s VP of Global Media Traci Spiegelman on connecting with audiences through sponsorships, evolving its Priceless campaign and creating purpose-driven campaigns.

CM Weekly October 8, 2023 Infinite Electronics, a supplier of electronic components that's undergoing rapid global expansion, is expecting to launch more than 12,000 new products across 13 of its brands in North America. For the marketing team, that translates to prioritizing and finetuning process first and foremost. “One of my biggest challenges is making…

The editors of Chief Marketer present the industry’s only list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.