Search Results For: experiential marketing
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SPORTS SPONSORSHIPS
Putting on Their Game Faces Sponsors are stepping up activation to create an `experience’ consumers won’t soon forget.Cricket. Ski patrol. Yacht racing.
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All-Access Pass
SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE. Don’t know what N Sync, Ozzy Osbourne,
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All-Access Pass
SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE. Don’t know what N Sync, Ozzy Osbourne,
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ALL- ACCESS PASS
SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE.Don’t know what N Sync, Ozzy Osbourne,
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All-Access Pass
SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE. Don’t know what N Sync, Ozzy Osbourne,
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EVERYBODY WINS
These days, good games weave their play into product use.Look at Coca-Cola’s summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top
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Engagement
Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.
America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers
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Direct Marketing | Print
Museums
Children are the impetus for growth in two museum sectors. Science museums are expanding and building new science centers catering to families with kids,
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Engagement
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
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Engagement
Charging Forward : Energizer buys a Magic Bus ticket for the fall.
He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity