Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 31, 2018 5 Ways AI is Affecting Content Marketing AI is continuously evolving, and with it, marketers' ability to construct highly insightful campaigns. More… SPONSORED BY: A Free LIVE Webinar: How to Build an On-Demand Webinar Strategy So you just gave this…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 25, 2018 Q&A: Heineken Taps Into Experiences to Create Relevant Marketing Heineken USA's Jessica Robinson discusses ways the company is utilizing content and experiential marketing to create campaigns that resonate with both consumers and B2B audiences like retailers and distributors. More… SPONSORED BY:…
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see.
A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 16, 2018 Influencer Marketing: A 4-Step Guide to Brand Safety Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority. More… SPONSORED BY: EventTech 2018:…
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.
For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.