Search Results for: influencer marketing

Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.

  Thursday March 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Misfits’ journey from esports organization to something more continued this week with the announcement of Pixel Playground, a Roblox game studio co-founded by two recent additions to Misfits: co-owners and Misfits creative directors Kreekcraft, the world’s […]

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

  Thursday March 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Silicon Valley Bank’s collapse impacted several major game developers, though esports organizations remained largely unscathed by the second-largest bank failure in U.S. history. The financial and venture capital news of the week – SVB folding in […]

Three-time-Emmy nominee, and former editor-in-chief of “Seventeen Magazine” and “Soap Opera Digest” Meredith Berlin has released her debut novel, Friends With Issues. The characters – three glamorous, self-made women in their 40s, entangled with one charismatic man – seems made for a TV series (calling David E. Kelley). Not surprisingly Berlin, whose career has been […]

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.

  Thursday March 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Counter-Strike: Global Offensive is getting a sequel more than 10 years after release of the current version of the game, according to a report from esports reporter Richard Lewis. CS:GO launched in 2012 after multiple iterations […]

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

A SeeHer Series By Tristen Norman, Director, Creative Insights, Getty Images When conversations began about a collaboration between Getty Images and SeeHer, it was the fall of 2019. We were weeks away from the first reported case of COVID, and what would become a very challenging time for people around the globe, but particularly for […]

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.