NCAA Marketing

• 

  Demand Gen

  Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness

  Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.

• 

  Agencies

  LG’s March Madness ‘Game 4 Good’ Series Elevates Athletes’ Conversations on Mental Health

  Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.