Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 12, 2018 MLB Players Can Now Pitch Beer For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA. More… SPONSORED BY: Enter Today! The…
So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.
The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.
Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar.
Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.
As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.
Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 18, 2018 MAC Cosmetics Celebrates 25 Years of Pride Support Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND. More… SPONSORED BY: Connect to Convert – Boston The World’s…
After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 14, 2018 Creative Alternatives When Working with Influencers As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencers' powerful draw. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside…