Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.

Nutrisystem CMO Keira Krausz discusses the marketing power of influencers like Jessie James Decker to create social buzz.

Check out how these brands are using their marketing know-how to ride the Movember movement.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 9, 2018 Facebook Opens Pop-Up Shops in Macy's Some 100 brands are the stars of Facebook's Holiday pop-up shops. More…   SPONSORED BY: EventTech 2018: Nov 12-14, Las Vegas 1,000 marketers from all over the world. 80+ action-packed sessions. Unlimited networking. All…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 8, 2018 Spotify’s Preference Center is an Inspiration for Email Marketers A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content. More… SPONSORED BY: Discover the Future of B2B Marketing Get a…

Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.

The brand's position in the U.S. baby-care market has been eroded by companies focusing product innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of strategies, execution plans, challenges, failures and successes.

Voices are growing louder for the industry to take stronger roles and action to address difficult society and sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.

Heineken USA's Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.