Search Results for: experiential marketing

We spoke with Qualcomm SVP and CMO Don McGuire about the brand’s ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.

    Friday November 19, 2021 NBCUniversal picked up a win with the announcement that the company agreed to a six-year extension of its partnership with the Premier League and will exclusively present all 380 matches, along with studio programming, and a slate content across NBC, USA Network, Peacock, Telemundo, Universo, and other platforms. With […]

    Thursday November 18, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Amid ongoing allegations and investigations against executives and staff members at Activision Blizzard, the Wall Street Journal published news this week that – despite claims to the contrary – company CEO Bobby Kotick was directly aware of harassment […]

    Wednesday November 17, 2021 Fenway Sports Group is reportedly about to buy controlling stake in the Pittsburgh Penguins, pending approval from FSG board members and the NHL according to multiple reports yesterday. FSG, led by billionaire John Henry, will assume ownership from Mario Lemieux and Ron Burkle, although Lemieux could reportedly retain a […]

    Monday November 15, 2021 NBC’s post-Super Bowl LVI time slot will be given to the Winter Olympics in lieu of a traditional show, according to NBC Entertainment Networks chairman Frances Berwick told reporters, stating “We have the benefit and the luxury of being right in the middle of the Olympics and we have […]

A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.

Compelling brand experiences at this year’s New York Comic Con.

A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.

Take a photo tour of what was new and different this year at New York’s homegrown festival.

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.