Search Results For: experiential marketing

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 11, 2018 An Ironing Board for Mom? Really? A supermarket chain's strategy to promote ironing boards, sewing machines and vacuum cleaners didn't go well as suggestions for Mother’s Day gifts. More…   SPONSORED BY: Special Report sponsored by George P. Johnson In […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 10, 2018 Looking to Reach Prospects? Consider Going Micro Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers. More… SPONSORED BY: Special Report sponsored by FullContact In this Chief Marketer Special Report sponsored by FullContact, learn how to leverage technology […]

Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 8, 2018 Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy. More…   SPONSORED BY: A Free Online Conference: AI For Marketers From the […]

In this Chief Marketer Special Report, you’ll learn what’s driving the unprecedented growth of experiential marketing, and how you can create smart, budget-conscious events that are on-trend—and on target.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 4, 2018 PRO Awards Finalists Announced, Gala Set for June 19 in New York City Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala. More…   SPONSORED BY: A Free Online Conference: […]

Marketing partnerships are on the rise seen as a force for good, a win-win for all
parties to capitalize on the strengths and audiences of the partners involved.

Peet’s Coffee got into the spirit of Coachella this week with several
brand activations to promote its chilled Cold Brew.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 27, 2018 Air New Zealand Finds a Niche in Video Storytelling Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool. More…   SPONSORED BY: Free Webinar: Turn Direct Mail […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 23, 2018 Six Rules for Innovative Storytelling Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline. More…   SPONSORED BY: Submit Your […]