Search Results for: experiential marketing

Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.

A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here’s what happened when 8,000 showed up.

  Friday April 15, 2022 YouTube and MLB are continuing their partnership, renewing ties for the return of MLB Game of the Week Live on YouTube. The deal will feature 15 games throughout the 2022 regular season, streamed live, for free, to fans around the world in 182 countries. This season’s MLB Game of the […]

Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.

We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.

Wednesday March 30, 2022 Major League Baseball scored a pair, courtesy of new partnership deals with Corona and Capital One. Corona is on board as the Official Cerveza of MLB, inking a multi-year sponsorship that includes a custom content platform on MLB.com and MLB Network. “As the Official Cerveza of Major League Baseball, we’re excited […]

Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.

Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.

  Thursday March 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. ESL Gaming and Monster Energy sealed an extension and expansion of its partnership with Monster Energy in a multi-year agreement designed to include more ESL Gaming products and marks the first time Monster Energy will support mobile gaming […]

How the yearly exhibition for the commercial construction industry, “World of Concrete,” pulled off its most sustainable event yet.