Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 1, 2018 The New Rules of Using Feminism in Marketing The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers. More… SPONSORED BY: Marketing To Women In The #MeToo Era…
Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2018 6 Must-Have Apps/Tools for Every Marketer The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you. More… SPONSORED BY: Marketing To Women…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 29, 2018 Inside Randstad’s User-Generated Video Plan User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC. More… SPONSORED BY: Find New Opportunities & Improve Your ABM Efforts Get a free trial of…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 24, 2018 Crafting Buzzy Brand Experiences for B2B Millennials Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember. More… SPONSORED BY: Discover the Future of B2B Marketing Get…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 22, 2018 Deadpool 2: Marketing the Merc With a Mouth The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 18, 2018 Dixie Adds Augmented Reality Kids Game to Bathroom Cups Dixie reaches out to get kids to brush properly with a fun and engaging mobile game. More… SPONSORED BY: Special Report sponsored by George P. Johnson In this Chief…
Derek Detenber on its PGA Tour partnership, marketing to men and how its plans to move forward.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 15, 2018 Price of Success: Martech Pricing Changes Under Consideration More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions. More… SPONSORED…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 11, 2018 An Ironing Board for Mom? Really? A supermarket chain's strategy to promote ironing boards, sewing machines and vacuum cleaners didn't go well as suggestions for Mother’s Day gifts. More… SPONSORED BY: Special Report sponsored by George P. Johnson In…