Search Results for: experiential marketing

A photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus.

We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.

How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.

Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ.

We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.

A roundup of Pride-themed activations from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash.”

A photo tour of some of the brand activations at Cannes Lions this year.

Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.

Friday June 17, 2022 FIFA made history yesterday when the org unveiled the 16 cities across three countries who would play host to matches in the 2026 World Cup with the event marking the first edition to feature 48 teams and three host countries, with 11 venues chosen in the United States, three in Mexico […]

How five brands stimulated attendees’ senses to create more compelling and memorable experiences.