SAP’s digital video series showcases companies’ efforts--beyond its own--regarding environmental sustainability and social issues.

CM Weekly February 7, 2021 It’s game day, folks—for football fans and marketing teams alike. The Super Bowl remains a massive opportunity for marketing campaigns to shine. But like so many facets of the industry today, the way in which brands are interacting with consumers is evolving. While some companies—like Budweiser, Coke and Pepsi—have chosen…

Taking the pulse of marketers on the value—and impact—of connected experiences with integrated marketing and engagement strategies.

CM Weekly January 31, 2021 Among the aspects of the marketing playbook to flux big time in 2020 was the allocation of marketing budgets. Indeed, shifting consumer shopping behaviors, social distancing mandates and the increased demand for digital communications have required marketers to rethink line items and investment priorities. But there is good news on…

CM Weekly January 24, 2021 Data privacy was a hotbed issue for marketers in 2020. So, now that the country has a new president with a decidedly different agenda, how will the marketing landscape be affected? Though it may not be addressed in the first 100 days, data privacy legislation will likely remain a priority…

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

CM Weekly January 17, 2021 The fallout from the Jan. 6 siege at the United States Capitol continues to reverberate across the busines world. As we noted last week, the events prompted some brands to pause their marketing campaigns. This week, Snap and YouTube joined Twitter and Facebook/Instagram in banning or suspending President Trump’s accounts.…

Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.

Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.

Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.