Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.

CM Weekly January 10, 2021 With 2020 at last in the rearview mirror, let’s take a look at the most-read CM stories of the year. As you might expect, coverage of the marketing challenges caused by the pandemic dominated the list. One of those, “Cause Marketing in the Time of COVID-19," provides scores of examples…

Content strategy tips to enhance your brand’s digital presence in 2021.

While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.

A look at the most-read CM stories of the year.

CM Weekly December 27, 2020 If brands weren’t focused on digital transformation before 2020, they most certainly are now. It’s one of this year’s overarching themes, and those companies that have accelerated the implementation of digital marketing tactics like social selling, ecommerce, online personalization and AI automation are standing out above the rest. One such…

L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.

ON DEMAND WEBINAR - Join Chief Marketer editors and an expert panel to hear lessons learned from brands that have effectively pivoted into influencer marketing and leveraged successful partnerships in this unprecedented time.

CM Weekly December 20, 2020 Drumroll please…. The news is out! We have unveiled the 2021 Chief Marketer 200—the editorial listing of the best engagement and activation agencies across 11 partner categories—from experiential to shopper marketing to B2B brand engagement to martech—that shine a spotlight on the fastest-growing channels of marketing. This exclusive list has…

An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.