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Not Just Another Pretty Booth: Paul Mitchell's AR-Fueled Garden Activation

Not Just Another Pretty Booth: Paul Mitchell’s AR-Fueled Garden Activation

Posted on June 17, 2022 by Chief Marketer Staff

Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference recently leveraged a mix of augmented reality-fueled storytelling and sensory touchpoints to unveil its newest products and sustainability messaging to attendees. Event Marketer reviews what the experience had to offer.

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