->

->

->

How Automotive Brands Leveraged Tech to Boost Engagement at CES

How Automotive Brands Leveraged Tech to Boost Engagement at CES

Posted on February 17, 2023 by Chief Marketer Staff

Now one of the largest auto shows in the world, CES saw several automotive brands—including BMW, Caterpillar and Volkswagen—leverage gamification, augmented reality and cutting-edge lighting techniques to highlighting the future of mobility. Event Marketer has the story.

Related Posts

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

April 12, 2024 by Kaylee Hultgren - Financial Marketing

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

April 12, 2024 by Danny Tomsett - AI in Marketing

OPINION: 5 Marketing Pain Points Your PR Team Should Solve

April 5, 2024 by Dustin Siggins - Communications

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

March 22, 2024 by Kaylee Hultgren - Brand Experiences

How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content

March 8, 2024 by Zach Giglio and Dustin Siggins - AI in Marketing

REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers

March 1, 2024 by Kaylee Hultgren - B2B Engagement

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

January 12, 2024 by Kaylee Hultgren - Blue Cross Blue Shield

2023 Top Women in Marketing Honorees Revealed

December 14, 2023 by Chief Marketer Staff - 2023 Top Women in Marketing

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

November 22, 2023 by Kaylee Hultgren - Marketers on Fire

Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences

November 17, 2023 by Chief Marketer Staff - Audience Targeting

2023 PRO Awards: Winners and Finalists Announced

November 15, 2023 by Chief Marketer Staff - 2023 PRO Awards

Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution

October 27, 2023 by Kaylee Hultgren - Beauty Marketing

10 B2B Event Production Strategies From INBOUND 2023

September 25, 2023 by Chief Marketer Staff - B2B Event Marketing

PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends

August 25, 2023 by Kaylee Hultgren - PRO Awards

2023 PRO Awards: Call for Entries

August 12, 2023 by Chief Marketer Staff - 2023 PRO Awards

Three Communications Experts Share Networking Tips for In-Person and Online Spaces

August 4, 2023 by Chief Marketer Staff - B2B Event Marketing

IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event

June 2, 2023 by Chief Marketer Staff - B2B Conferences

Key Insights From the 2023 Experiential Marketing Summit

May 19, 2023 by Chief Marketer Staff - EMS

INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs

March 31, 2023 by Chief Marketer Staff - Marketing Staff

2023 Market Like a Mother Honorees Revealed

March 3, 2023 by Kaylee Hultgren - Market Like a Mother

Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation

January 20, 2023 by Chief Marketer Staff - B2B Event Marketing

Chief Marketer and Event Marketer Present the Winners of the 2022 Top Women in Marketing

December 7, 2022 by Chief Marketer Staff - Top Women in Marketing

Event Marketer Releases 2022 IT List Event Agency Roundup

September 23, 2022 by Chief Marketer Staff - agencies

The Return of Cannes Lions: Five Activation-Rich Brand Experiences

August 24, 2022 by Kaylee Hultgren - Brand Experiences

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

Click here to view the 2023 Winners

2023 LIST ANNOUNCED

Click here to view the 2023 winners!