What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.

A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.

CM Weekly June 30, 2019 We’ve got the feels this week, as we dive into campaigns and strategies that stir emotions from consumers and marketers. Chelsea Phillips is passionate about inspiring women to own or reject negative labels, and learn to love themselves in the process, The vp of marketing for Beyond Beer Brands at…

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign in market under a creative platform that inspires women to own or reject negative labels.

The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.

In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.

CM Weekly June 23, 2019 Who do you trust? This week, we’re talking about what inspires brand confidence, loyalty and purchases. You’ve probably seen the UL insignia on products, and you know it’s a sign of quality. But do you really know what UL does? CMO Kathy Seegebrecht recently sat down to share the story…

The world of gaming influencers is still a relatively untapped resource, especially for non-endemic brands looking to make deeper connections with their customers.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.