The world of gaming influencers is still a relatively untapped resource, especially for non-endemic brands looking to make deeper connections with their customers.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

UNO CMO Sam Mancuso shares the way he and his team drove big results by strengthening its value platform with fun promotions and partnerships.

Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.

Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.

CM Weekly June 9, 2019 Welcome to the weekend! Headed to the beach? From the idea incubator that operates on behalf of our oceans, Lonely Whale, comes its next effort to keep plastic from making its way into the sea. A social media challenge, “#HydrateLike (you fill in the blank),” is making its way through…

Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.

You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?

Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.

Michelob ULTRA is out with a contest that awards bibs to spur ploggers to run in the NYC Marathon this fall.