Search Results for: influencer marketing

TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here’s how small business owners can benefit from its features.

It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut, with Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform.

Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.

Many marketers are – let’s say – generally excited about the promised targeting power of CTV.  Yet, for political advertisers, many are staking their careers on this burgeoning new medium. Indeed, candidates can’t wait for CTV to sort out all of its fundamentals in the near future.

A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh.

By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.

11 actionable ways to rethink B2B marketing beyond chasing marketing qualified leads.

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use generative AI technology.  However, proprietary data sets have the potential to play an important role in several key marketing applications for generative AI […]

This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.