Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 25, 2018 Q&A: Heineken Taps Into Experiences to Create Relevant Marketing Heineken USA's Jessica Robinson discusses ways the company is utilizing content and experiential marketing to create campaigns that resonate with both consumers and B2B audiences like retailers and distributors. More… SPONSORED BY:…
Can a burger give you nightmares? Burger King says Yes!—particularly one that comes with a ghoulish green bun and fillings that would make anyone howl in the night.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership October 23, 2018 Tech Brands Go Beyond Short Form Video Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content. More… SPONSORED BY: Discover the Future of B2B…
Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see.
Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.
Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 19, 2018 What’s More Important in Marketing—Art or Science? Here are four things that could improve if marketing approached things from a science-first perspective. More… SPONSORED BY: A Free LIVE Webinar: MIND THE DATA GAP: HOW TO FILL IN THE MISSING…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 18, 2018 Cross-Team Coordination Imperative for Email Success Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging. More… SPONSORED BY: Reach Business, Engineering & IT…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 16, 2018 Influencer Marketing: A 4-Step Guide to Brand Safety Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority. More… SPONSORED BY: EventTech 2018:…
Birchbox will set up in-store experiences in an initial 11 test locations rolling out this December through early 2019.